Rich Internet applications are everywhere. With Web businesses like Google and Yahoo! and brick and mortar companies like Harley Davidson and Sherwin Williams embracing RIAs for their online presence, the media buzz is giving way to the reality of a better Internet.

But few RIAs leverage the full potential offered by using a combination of PHP, Flex and AJAX technologies. In this presentation, the spokesperson will show how application developers are using a mix of PHP, AJAX, and Flex to create RIAs that are changing the face of the Internet and how businesses interact with customers and employees. He will present what developers are doing to design rich Internet applications for the Web that combine the best of traditional graphical user interface applications with the wide reach of Web-based access, leading to more streamlined business processes and better customer service. He will discuss how seamlessly PHP, Flex and AJAX can work together with minimal recoding, eliminating the need to re-start projects from scratch.

The audience will gain an understanding of:

• How PHP, Flex, AJAX and now AIR are changing the face of the rich Internet applications

• How developers can combine PHP, AJAX and Flex in their RIAs to provide better customer service, sleek branding, and better business processes

• How developers can add Flex and Flash functionality to their existing applications without starting from scratch

• How companies can leverage RIAs to do better business, including increased conversion and checkout rates

• How developers are using Flex and Flash to create rich, interactive e-commerce and community Web experiences

• How developers are deploying RIAs to the desktop with AIR